On Page Optimization

How much information you include in your website should be determined by the amount of information required for the website visitor to make an informed decision and take action.

If you are selling a simple thing like scarves, you mightn't need a 12 page category rich catalogue - there is only so much you can say about your scarves.  Plus, after a visitor sees your work they will be either converted to a sale or bounce from your site.  You'll probably be perfectly suited to a three page site with plenty of images of your work and maybe three tightly written articles about you, your products and your vision.

On the other hand complex machinery or lengthy educational courses might offer a lot more detail and specifications.  This starts as a brochure but has many sub pages and categories highlighting the features and operation of the machinery.  Interactivity like video and interview testimonials would be genuinely worthwhile and not just showy add-ons.

The website should reflect the business in look and feel as much as the actual product or service being sold.

internal pages and deep links

Promoting Internal Pages and Deep Links

A well designed home page of your website should intuitively lead visitors towards where they want to go within the site.  Over time, visitors will prefer certain internal pages to others, with the dominant deep links becoming search result worthy standalone.  This is where the internal pages of your site also become destinations in their own right. 

Give Visitors what they expect - to drill down into the content to find sub-niches, topics of interest and other relevant content that is worth investigating – including outbound links to authority sites.
By spending your limited online marketing budget reaching out to like minded individuals who value the content you have surrounded your website with (like blogs, social media, domain name match sites). 

Capturing the attention of the online reader is important when too many articles are awash with meaningless drivel.  This means there is a genuine opportunity for fresh content-driven copy writing for niche specific articles.  Newcastle Digital offers a comprehensive hand written article service.

The effort saved by targeting your search engine optimisation efforts to three or twelve key article topics, and then promoting them across the web as stand alone pages of interest, will generate a handsome legacy of linkjuice for your primary site.  SEO can be done in two week campaigns for $1000 – this gets you one the front page for your keywords.

For many enthused creatives, SEO starts a lifelong journey of research, entrepreneurship and personal development.  For others it is a drudge.  I love it and will deliver on what I offer.

 HVH20HVN to get your discount.

Website Designer Newcastle

 Well, if you have more and more links to your site it appears to the search engines (like Google and Yahoo and Bing) that your site is popular and carries some weight in its’ particular niche,

because it is offering something that is not available elsewhere (ie your unique handmade products).  So stick to what you do best and don’t try to be everything to everyone, as your website will get lost in the cloud of mediocrity.


Getting Results Online

Newcastle Web Guru Results See for Yourself!
Getting results online is best demonstrated by the results itself.

Here is our result for the search terms newcastle web guru after a couple of weeks of search engine optimization.

Trust your online presence with a local professional with striking results.

Small Business Websites

IN the online marketplace, people are looking for a business that offers a saving, service or specialty that they cannot find elsewhere.  If you offer a product or service that is widely available, you will find the competition for your search terms or keywords very competitive.  It is quite likely that your new website from Organic Digital will be just one of hundreds across Australia and possibly of dozens across Newcastle and the Hunter Region.

So how do we attract online customers to your website when it is brand new amongst a plethora of established competition?  And how can we give it a nudge along so that it moves closer to the first page of the search results, which is where something like 98% of all buying decisions are made?  The first step is to target local search, so you are found within the local area by customers who are likely to use you – the low hanging fruit.

Once we have some traction with local search, we expand our horizon to take in regional and statewide geographic locations so we can compete with out of area business – and from then on you will be in the national marketplace.  It may sound ambitious, but it is not beyond the scope of Organic Digital to have your new website competing strongly in the Australian search results within 12 months.

Taking advantage of a positive Search Engine Optimization (SEO) strategy can work wonders for a small business website.  If you have an existing site that has never been optimized, the results can be quite dramatic in the short term.  At Organic Digital, we are passionate and enthusiastic about SEO and gaining momentum in the search engine rankings is a source of real pride for the team.  Plus, it means more traffic and visitors to your site and at the end of the day, more sales and money in your pocket!