Once you have your new website up and online with Organic Digital, the next step is to promote your website. In a competitive environment where people are adding new websites by the thousand every day, standing out from the crowd is not simple. So having a great, fully featured website is simply not enough when you are getting no traffic (visitors to your website).
Firstly, website promotion is categorized into online and offline - online is using web methods and offline is having your web address and a compelling call to action on your vehicle, on business cards and actively promoting your website by face to face networking. Organic Digital can help with ongoing support and assistance with online marketing.
Second, the fastest way to appear on page one of the search results is through paid search – or buying pay-per-click advertising through a search provider like Google. However, this is expensive and beyond the scope of most small business as your paid account balance dwindles with every click from a visitor, whether they make a purchase or not. At Newcastle Organic Digital, we focus on the organic search results (hence our name) and this is called the “real” results below the ads at the top of each search results page.
Search Engine Optimisation
Once you have your established website it is time to focus on the number of visitors to your site, and more importantly, converting these visitors into paying customers.
There are several tried and tested methods of improving your page ranking for your carefully researched keywords, and consistent, thorough application of these methods will invariably result in an upward score on the rankings.
But it is time consuming and fraught with the potential to actually harm your success - so a scatter-gun, fragmented approach might not be the best option. Using the latest applied methods to drill down into the results for your own benefit is the most effective, proven technique.
There are several tried and tested methods of improving your page ranking for your carefully researched keywords, and consistent, thorough application of these methods will invariably result in an upward score on the rankings.
But it is time consuming and fraught with the potential to actually harm your success - so a scatter-gun, fragmented approach might not be the best option. Using the latest applied methods to drill down into the results for your own benefit is the most effective, proven technique.
Keywords For Your Business
At Newcastle Digital whilst we follow old formulas or service and communication, we aim to get your site right at the same time as reaching out and making sure that there is a concrete traffic and visitor plan. That means getting quality inbound links using our years of experience as search engine optimisation specialists, and working with you to reveal what are the highest searched for but least competitive keywords for your particular niche.
Once we have found a few relatively achievable targets for your search results, we will work to reach the first page of Google for you, which might take a month or so, and then we branch out into the established more competitive keywords over the long term. Whilst there is no hard and fast rule for getting this done, we typically get results in the more competitive keywords in search after say six to twelve months of dedicated work.
Once we have found a few relatively achievable targets for your search results, we will work to reach the first page of Google for you, which might take a month or so, and then we branch out into the established more competitive keywords over the long term. Whilst there is no hard and fast rule for getting this done, we typically get results in the more competitive keywords in search after say six to twelve months of dedicated work.
On Page Optimization
How much information you include in your website should be determined by the amount of information required for the website visitor to make an informed decision and take action.
If you are selling a simple thing like scarves, you mightn't need a 12 page category rich catalogue - there is only so much you can say about your scarves. Plus, after a visitor sees your work they will be either converted to a sale or bounce from your site. You'll probably be perfectly suited to a three page site with plenty of images of your work and maybe three tightly written articles about you, your products and your vision.
On the other hand complex machinery or lengthy educational courses might offer a lot more detail and specifications. This starts as a brochure but has many sub pages and categories highlighting the features and operation of the machinery. Interactivity like video and interview testimonials would be genuinely worthwhile and not just showy add-ons.
The website should reflect the business in look and feel as much as the actual product or service being sold.
If you are selling a simple thing like scarves, you mightn't need a 12 page category rich catalogue - there is only so much you can say about your scarves. Plus, after a visitor sees your work they will be either converted to a sale or bounce from your site. You'll probably be perfectly suited to a three page site with plenty of images of your work and maybe three tightly written articles about you, your products and your vision.
On the other hand complex machinery or lengthy educational courses might offer a lot more detail and specifications. This starts as a brochure but has many sub pages and categories highlighting the features and operation of the machinery. Interactivity like video and interview testimonials would be genuinely worthwhile and not just showy add-ons.
The website should reflect the business in look and feel as much as the actual product or service being sold.
internal pages and deep links
Promoting Internal Pages and Deep Links
A well designed home page of your website should intuitively lead visitors towards where they want to go within the site. Over time, visitors will prefer certain internal pages to others, with the dominant deep links becoming search result worthy standalone. This is where the internal pages of your site also become destinations in their own right.
Give Visitors what they expect - to drill down into the content to find sub-niches, topics of interest and other relevant content that is worth investigating – including outbound links to authority sites.
By spending your limited online marketing budget reaching out to like minded individuals who value the content you have surrounded your website with (like blogs, social media, domain name match sites).
Capturing the attention of the online reader is important when too many articles are awash with meaningless drivel. This means there is a genuine opportunity for fresh content-driven copy writing for niche specific articles. Newcastle Digital offers a comprehensive hand written article service.
The effort saved by targeting your search engine optimisation efforts to three or twelve key article topics, and then promoting them across the web as stand alone pages of interest, will generate a handsome legacy of linkjuice for your primary site. SEO can be done in two week campaigns for $1000 – this gets you one the front page for your keywords.
For many enthused creatives, SEO starts a lifelong journey of research, entrepreneurship and personal development. For others it is a drudge. I love it and will deliver on what I offer.
HVH20HVN to get your discount.
A well designed home page of your website should intuitively lead visitors towards where they want to go within the site. Over time, visitors will prefer certain internal pages to others, with the dominant deep links becoming search result worthy standalone. This is where the internal pages of your site also become destinations in their own right.
Give Visitors what they expect - to drill down into the content to find sub-niches, topics of interest and other relevant content that is worth investigating – including outbound links to authority sites.
By spending your limited online marketing budget reaching out to like minded individuals who value the content you have surrounded your website with (like blogs, social media, domain name match sites).
Capturing the attention of the online reader is important when too many articles are awash with meaningless drivel. This means there is a genuine opportunity for fresh content-driven copy writing for niche specific articles. Newcastle Digital offers a comprehensive hand written article service.
The effort saved by targeting your search engine optimisation efforts to three or twelve key article topics, and then promoting them across the web as stand alone pages of interest, will generate a handsome legacy of linkjuice for your primary site. SEO can be done in two week campaigns for $1000 – this gets you one the front page for your keywords.
For many enthused creatives, SEO starts a lifelong journey of research, entrepreneurship and personal development. For others it is a drudge. I love it and will deliver on what I offer.
HVH20HVN to get your discount.
Website Designer Newcastle
Well, if you have more and more links to your site it appears to the search engines (like Google and Yahoo and Bing) that your site is popular and carries some weight in its’ particular niche,
because it is offering something that is not available elsewhere (ie your unique handmade products). So stick to what you do best and don’t try to be everything to everyone, as your website will get lost in the cloud of mediocrity.
http://www.newcastledigital.com.au/1/post/2013/02/popular-niche-listing.html
because it is offering something that is not available elsewhere (ie your unique handmade products). So stick to what you do best and don’t try to be everything to everyone, as your website will get lost in the cloud of mediocrity.
http://www.newcastledigital.com.au/1/post/2013/02/popular-niche-listing.html
Getting Results Online
 |
| Newcastle Web Guru Results See for Yourself! |
Here is our result for the search terms newcastle web guru after a couple of weeks of search engine optimization.
Trust your online presence with a local professional with striking results.
Subscribe to:
Posts (Atom)